Joyce Okogba
London
With Fabrique since 2024
Works
Background
Ex-Celine senior designer during Phoebe Philo's peak; former JW Anderson chief consultant, Prada & Miu Miu alum. London-based visionary transforms sharp cuts into understated elegance.
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Joyce Okogba's trajectory through fashion's most coveted houses reads like a strategic education in luxury craft. Chief design consultant at JW Anderson, senior designer at Celine during Phoebe Philo's transformative era, womenswear designer at Prada and Miu Miu—each role built her understanding of how to make sharp tailoring whisper rather than shout. The London-based designer resists easy categorization; "elegant" doesn't capture what she does. Instead, she specializes in creating an understated tension, softening aggressive cuts through solid draping techniques learned during her Old Celine years.
Her early explorations at Prada, Miu Miu, and Helmut Lang bordered on haute couture territory—ornate featherwork and intricate beadwork that felt more like art installations than ready-to-wear. But something shifted as she matured as a designer. The artistic process that once produced elaborate embellishments evolved into something more conceptual. In her collections for JW Anderson and Rodebjer, each piece carries a throughline, an artistic concept that transforms her favorite oil paintings and sculptures into wearable reality: skirt pleats that echo brushstrokes, print colorways lifted from gallery walls, silhouettes proportioned like sculptures.
Her collaboration with Fabrique proves this artistic translation isn't just theory. Focusing on coats, dresses, and knitwear, she draws color inspiration directly from Kenneth Noland's early paintings—bold hues contrasted against classic black and white. "Color is emotional language," she believes, and the collection balances classic wearability with genuine artistic sensibility. Clean cuts meet contemporary structure, reshaping wardrobe essentials through her particular lens of understated sophistication.
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