Naomi Richards

London

With Fabrique since 2024 Ex-COS and Rodebjer collaborator; St. Bert’s Creative Director. Known for eclectic prints reimagining British vintage through art-inspired motifs and her label, Sundays London.

Inspiration

Naomi explores the theme “Girl’s Fantasy,” blending dreamlike imagery with natural brushwork to create prints that feel soft yet modern. Each hand-drawn motif carries its own rhythm, brought to life through airy colors and intricate embroidery. Resulting a collection that feels both whimsical and grounded—an imaginative world translated into something beautifully real.

Background Fabs

Background

Ex-COS and Rodebjer collaborator; St. Bert’s Creative Director. Known for eclectic prints reimagining British vintage through art-inspired motifs and her label, Sundays London.

When prints lead the conversation, her work sets the tone. London-based print designer Naomi Richards moves between studio and brand floors with ease: Creative Director at St. Bert’s, founder of Sundays London, and a long-time print consultant to Markus Lupfer, COS, Stand Studio, Tiger of Sweden, Rodebjer, and Samsøe & Samsøe. The résumé is busy, but the intent is clear—build clothes that feel considered, not loud.

Her references are refreshingly specific: Duncan Grant’s paintings, New Wave film stills, even a wild strawberry on a walk. Those cues don’t stop at the sketch; they progress into fabric through textile development, embroidery, and dye processes so the print isn’t only seen but lightly felt. That material follow-through is where the work lands for me—smart design that respects craft without turning fussy. Keep doing that, Naomi; you have our attention.

Looking ahead, she’s likely to keep refining how prints fit into everyday life—turning art-inspired visuals into pieces that feel natural to wear. Her focus on texture and subtle color gives each design a lived-in charm, proving that print can be both expressive and easy. It wouldn’t be surprising if more brands start following her lead, blending artistic ideas with real-world wearability.