Julie Brogger

Copenhagen

With Fabrique since 2024 2 works Founder of eponymous label; former Preen Chief Designer and Erdem Design Manager. Copenhagen Fashion Week regular, Magasin du Nord Fashion Prize nominee, beloved by Queen Margrethe II and Cate Blanchett.

Inspiration

Julie's "Feminine Contrasts" captures how women move between different moments. Her signature florals in early spring Danish garden colors meet bold denim, merging opposites into balanced modern style in smart cuts and soft silhouettes.

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Works

Blue jacquard denim straight-leg jeans with floral pattern, front view on model wearing white top

Blue jacquard denim straight-leg jeans with floral pattern, front full-length view on model

Jules Bloemen Rechte Jeans in Jacquard Denim

€246,95

Designed by Julie Brogger

Pink alpaca knit cardigan with orchid jacquard pattern, button-front, shown on-model outdoors in autumn setting

Pink alpaca knit cardigan with orchid jacquard pattern and button closure, front view on model.

Juliet orchidee jacquard vest in alpaca breiwerk

€361,95

Designed by Julie Brogger

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Jules Bloemen Rechte Jeans in Jacquard Denim

€246,95

Designed by Julie Brogger

Juliet orchidee jacquard vest in alpaca breiwerk

€361,95

Designed by Julie Brogger

Background

Founder of eponymous label; former Preen Chief Designer and Erdem Design Manager. Copenhagen Fashion Week regular, Magasin du Nord Fashion Prize nominee, beloved by Queen Margrethe II and Cate Blanchett.

Julie Brogger was once expected to follow in her mother’s footsteps and become a lawyer. Instead, her creative drive led her into fashion. A decision that quickly earned recognition within the Danish design scene. After leading roles at British luxury houses Preen and Erdem, she founded her own label, with her mother as her enduring muse. Her debut was met with immediate acclaim: a place on Copenhagen Fashion Week’s official schedule and a nomination for the Magasin du Nord Fashion Prize.

Drawing on her years in London, Brogger has reinterpreted the polish of British luxury into a distinctly Danish sensibility—defined by modern pragmatism, structure, and subtle femininity. Her designs balance softness with strength, tailored for women navigating different roles throughout the day. Brightly colored suits and floral-infused tailoring have become her signature, embraced by cultural figures and public icons including Queen Margrethe II of Denmark and Cate Blanchett.

Her first collaboration with Fabrique continues this exploration of contrast under the theme “Feminine Contrasts.” The collection combines tailored denim with her signature floral motifs. Colors that reminiscent of an early Danish spring. It’s an expression of duality: refined yet effortless, romantic yet practical, crafted for the realities of modern life.

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