Alice Mccall

Australia

With Fabrique since 2024 1 works Australian couturier whose bohemian-romantic designs captivated Vogue as ""season's most beautiful debut."" Adorned Beyoncé, Kendall Jenner; thrived in 165 luxury stores globally before launching ALICE—her ""Aladdin's treasure"" of timeless artistry.

Works Background Fabs

Works

Back view of black chiffon midi dress with white polka dots, long sheer sleeves, high collar, and buttoned cuffs

Robe à pois Ellie en chiffon

~~€361,95~~ €180,95

Designed by Alice Mccall

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Robe à pois Ellie en chiffon

~~€361,95~~ €180,95

Designed by Alice Mccall

Background

Australian couturier whose bohemian-romantic designs captivated Vogue as ""season's most beautiful debut."" Adorned Beyoncé, Kendall Jenner; thrived in 165 luxury stores globally before launching ALICE—her ""Aladdin's treasure"" of timeless artistry.

Alice McCall began her fashion journey in the 90s London scene, where she styled for stars like Kelis and Marianne Faithfull while creating for major brands including MTV, Rimmel, and Nike. Her work appeared in boundary-pushing magazines I-D and Dazed & Confused, yet it was her personal designs that revealed her true calling. A 1950s-inspired silk off-shoulder dress she made in her spare time became an underground sensation, and remarkably, her styling work helped launch Kate Moss into supermodel stardom.

2004 marked McCall's triumphant return to Australia, where her eponymous label debuted to immediate acclaim. Her designs blend romantic vacation aesthetics with bohemian elements, distinguished by intricate embroidery and distinctive tailoring that caught the eye of Beyoncé, Katy Perry, and Kendall Jenner. British Vogue crowned her collection "the season's most beautiful debut," opening doors to New York and London Fashion Weeks. The brand reached extraordinary heights with 165 stores worldwide and collaborations with Target and Topshop that vanished from shelves instantly.

When pandemic pressures forced her namesake label to close, McCall didn't miss a beat. She partnered with lifelong friend Sophie Marquart to create ALICE, which they affectionately call "Aladdin's treasure." Their philosophy embraces timelessness over trends: "We honor the past and the art of dressing, empowering women through the strength within feminine softness," as McCall puts it. This dedication to quality craftsmanship and enduring design perfectly aligns with Fabrique's own commitment to excellence.