Eudon Choi

Seoul, South Korea

With Fabrique since 2023 1works WGSN "New Talent of the Year" , thrice BFC Fashion Trust honoree, worn by Gwyneth Paltrow and Michelle Obama.

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Works

Prela Contrast Trimmed Knit Cardigan in Merino Wool

€342,95

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Prela Contrast Trimmed Knit Cardigan in Merino Wool

€342,95

Background

WGSN "New Talent of the Year" , thrice BFC Fashion Trust honoree, worn by Gwyneth Paltrow and Michelle Obama.

Starting his journey in Seoul, Eudon Choi initially focused on menswear before moving to London, where he achieved a Masters in womenswear from the Royal College of Art in 2006. This unique combination of skills has enabled Choi to masterfully blend the structured precision of menswear with the fluidity and intuition of womenswear, creating a distinctive style that has captivated figures like Gwyneth Paltrow and Michelle Obama. His talent has been recognized with several accolades, including the prestigious WGSN Global Fashion Award for Emerging Talent and multiple honors from the BFC Fashion Trust.

Choi's design philosophy is about creating pieces that resonate on a personal level, seamlessly integrating into the wearer's lifestyle while maintaining a sense of elegance and intelligence. His work is characterized by a thoughtful balance of aesthetics, drawing inspiration from a variety of hidden beauties each season without straying from his minimalist and modernist approach. The collaborations Choi engages in, with brands like LOUIS QUATORZE and DECKE, infuse his collections with new energy and creativity, keeping his brand vibrant since its launch in 2009.

Eudon Choi stands out not just for his innovative blending of masculine and feminine elements but also for his commitment to creating meaningful and lasting fashion. His designs go beyond the superficial, offering pieces that are both beautiful and smart, making Choi a notable and respected figure in the fashion landscape. In a world of ever-changing trends, Choi's work offers a rare consistency, ensuring his place in the industry is both significant and lasting.