Eszter Áron

Budapest

With Fabrique since 2024 Founded AERON in 2012, blending sustainability with cutting-edge design. Budapest-based, crafts modern womenswear balancing contrasts and structure.

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Background

Founded AERON in 2012, blending sustainability with cutting-edge design. Budapest-based, crafts modern womenswear balancing contrasts and structure.

Eszter Aron, born in 1981 in Hungary, grew up immersed in the fashion industry. Her grandfather was a tailor and her mother a textile merchant. Aron frequently accompanied her mother to textile, fashion, and art fairs, experiences that directly influenced her understanding of design and materials.

While studying business and fashion design, Aron became the studio head for Hungary's largest clothing brand at the time. This role, combined with her studies, provided her with comprehensive knowledge of both creative and business aspects of fashion. In 2012, Aron founded AERON, aiming to create clothing for women with similar aesthetic preferences.

AERON, based in Budapest, combines traditional tailoring techniques with modern design technology. Aron's design principle focuses on balancing contrasts: masculine and feminine, elegant and raw, handmade and machine-made. This approach stems from her belief that such combinations create dynamic, versatile clothing.

AERON's internal studio, staffed by experienced professionals, produces contemporary suits, leather goods, and the ZERO knitwear series. The brand emphasizes sustainable innovation and detailed craftsmanship, reflecting Aron's commitment to responsible production methods in the fashion industry.

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